The human voice has capabilities that artificial intelligence will never have.
Contrary to what artificial voice developers would have entrepreneurs believe, artificially generated voices cannot achieve the same results as human voices. This is totally false. For one simple reason, which I'll explain later: artificial voices have no soul. They simply imitate. They can't speak to someone. They can't visualize for the sake of visualizing. They can't feel to make people feel. They don't create emotional contact with potential customers. And when consumers don't feel engaged by a product, when they don't feel touched, they buy much less, if at all.
Whether it's for your commercials, corporate videos, product presentation videos, training courses, telephone greetings, an audio book, or anything else that requires voice-over, humans will always be more effective.
While artificial intelligence has its place in many sectors, it doesn't replace the depth and emotional connection that a human voice can bring. If companies choose to invest in professional human voice-overs, it's because they benefit from a greater influence on their audience, reinforcing the effectiveness of their communication and, by extension, their profitability. The emotion conveyed by a real voice makes all the difference, transforming a simple message into a powerful experience that can really motivate the listener to act.
No serious company is going to save a few hundred dollars to see its sales melt away.
And any marketing company offering its customers an artificial voice should be fired on the spot. Because it would demonstrate that it has understood nothing about marketing and the fact that a real connection needs to be established between potential customers and a company and its products or services.
What's more, a human voice carries with it not only irreplaceable nuances that profoundly influence emotional engagement. It can express a range of emotions that echoes the complexity of the human experience. In short, the human voice carries a soul. It can touch people's hearts. All of which can transform a text into a captivating narrative that resonates personally with the listener.
These aspects are crucial in advertising storytelling in particular, where the aim is not only to inform but also to persuade and convince. But any text is a story being told. And a good storyteller, one who knows how to speak to people, can only be human.
No matter how good an artificial voice is, no matter how much we improve it... it will never have a soul. By definition, in a field of communication like voice-over, where one human speaks to another, artificial intelligence does not and never will have the upper hand. By definition, this is one of the areas where it will never be able to surpass the human.
It's also important to note that the choice of a human voice-over often reflects the company's values. Using a real person behind the voice conveys a message of quality, care and investment in the product or service offered. This contributes to building a solid, reliable brand image. In addition to the advantages already mentioned above.
This is why companies that have gone astray by using artificial voice quickly revert to human voices afterwards. The economic losses in the medium and long term are too great.
What serious company is going to cut corners in the short term, only to lose sales and customers bit by bit, or even drastically in some cases?
Ultimately, although artificial intelligence technology has its applications, and in some sectors in very effective ways, it should never be used as an economic substitute to the detriment of quality. Investing in professional, human voice-overs is an investment in the effectiveness of your marketing communications, an essential element for standing out in a competitive market. And a wise choice for maintaining or increasing your sales.
Every interaction with your audience is an opportunity to reinforce your credibility and cultivate a relationship of trust and commitment. This is infinitely more achievable with the connecting power of a human voice... with another human. And the humans in question are, among others... your prospects and customers...
Yves Amyot